The Ekka has a bout of the flu
Queensland - 15/08/2007
Another day of the Ekka, another day of low numbers. The media is quick to blame the flu for scaring people away from the Ekka.
But has anyone stopped to think about the logic behind this? If people wanted to attend a once-a-year event, would they really decide not to because they might get a runny nose?
People aren’t going to the Ekka because it’s a waste of money. You pay a fortune for entry, each ride you go on, each show bag and the junk food to keep you going throughout the day. The things that do not cost extra do not hold enough attraction for today’s culture. City people aren’t interested in things like the grand parade.
Perhaps this is why I saw a packed Movieworld car park when I went past it today (the Ekka holiday). People get more value-for-money by heading to the theme parks.
The Ekka doesn’t need a change of dates. It has a bout of the flu and is in need of treatment. It needs to be made more affordable and relevant to today’s culture. Give it an injection of sponsorship. Do something before it loses its attraction altogether.
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